Our Story

Phia the Label began in 2020, taking its name from our founder Sophia Dolor’s childhood nickname.

We are an eco-conscious clothing brand from the Philippines, rooted in thoughtful choices and a love for the little details. Today, we are a team of five women bringing you sweet pieces from Manila to the rest of the world.

Phia is made for the intentional soul - those who care about where their pieces come from, its effect on the environment, and having special things that last a lifetime.

What we believe in at Phia:

Care for the planet and your skin.
We carefully select fabrics that are kinder to the environment and gentle on your skin. 

Responsible Production.
Each piece is thoughtfully made in the Philippines and across Southeast Asia by trusted partners who share our commitment to quality, fairness, and caring for the people behind every piece